Website redesign, from static single pages to scrollable, image focused pages with animations and accompanying long-form emails.
Created UX demonstration videos for new site landing page, designed and created new email suite, and assisted in overall UX design for post-site launch communication.
Winner of the 2016 Las Vegas Digital Media Awards Best Omni Channel Program. Designed UX and visual imagery for an experience that takes the user from email or instagram to a lifestyle quiz, providing them personalized posts to share on social media and a curated sustainable clothing shopping page, all specific to their eco-style quiz results.
Kaitlin Killpack, Art Director
Art directed and designed style guide including typeface and color palate, print and digital templates and co-directed and co-produced photo shoots.
UX and visual imagery design for new product launch, including homepage, landing page, interactive emails, and animated ads, social media posts and stories.
Designed postcards, tote bag and digital and environmental print ads for a mainline campaign to coincide with the 2016 presidential election.
Art directed and co-produced photoshoot for Renew, a clothing take-back program, showcasing the indigo over-dying process, including prepping, dipping, drying and final pieces, worn by employees of Botanical Colors in Seattle.
Designed and launched EILEEN FISHER’s first digital lookbook, taking the look and feel of past printed pieces to an interactive experience that buyers in the showroom could view and purchase directly from their iPads.
Circa 2007. Users upload and interact with photographs and comments in real space and time at Hollywood cemetery, a Richmond historic site.
The imagined device (pre-iPad era) is translucent and when held up would be like looking through a window where the digital world meets physical.
Designed Facebook canvas ad, social media posts, emails and store signage for seasonal capsule collection.
Signage design and materials production coordination for a temporary store space at The Shops at Columbus Circle.
Signage design, production and event planning for a public evening reception in Soho to showcase EILEEN FISHER’s sustainability endeavors to new potential customers.
Art directed photoshoot and designed magazine and digital ads for the launch of Renew, a clothing take-back program as part of EILEEN FISHER’s circular economy.
